What are TikTok likes and why are they important?
When you post content on TikTok, other users will have the chance to like and share that content. TikTok’s very clever algorithm will determine how many likes you’re getting on your content and will use that as a metric to recommend it to other users. If you’re getting lots of likes, your content will be boosted and recommended to many other TikTokers, meaning you’ll be a true social media star! To put it simply, likes equal reach, so if you’re getting lots of likes, you’ll get lots of reach too.